3 Things You Should Master to Achieve Lasting and Timeless Business Success

One of the super thriving enterprises in Nigeria is owned by a Jew who happens to be the boss of my close friend. This man, according to my friend, once lived in Iran as an immigrant. There he started and grew his business to outstanding heights, bought houses, and made major investments. A new government that was hostile to religious freedom and deeply vested in antisemitism took over power and he was forced to abandon everything and flee Iran empty-handed. He immediately moved to Egypt in search of a new life.  In Egypt he started another business before long he repeated his success and built a mega business there. He built houses, had many investments, and acquired other material wealth. Things changed yet again in Egypt, religious extremism was birthed by a sudden political restructuring. He left Egypt empty-handed yet again. He finally decided to move to Nigeria. In Nigeria, he has since defied all odds, including Nigeria's hostile business climate to become astonishingly successful and has accumulated so much wealth. 

After this kind of story, the questions that flood the mind are: Why do some business leaders always smash their goals and achieve exceptional success despite the humongous challenges that confront them? Why do others fail even when the odds favor them? Are they just being lucky? 

The kind of success narrated above clearly cannot be attributed to luck.  If there's any element of luck it is the one he constantly creates for himself. The secret is that the man has simply developed an aptitude that automatically attracts success. 

You see, business success is an art. When you master it you can recreate success multiple times in diverse circumstances. This Jew has mastered the art of developing the right products, people, and processes. Great products, the right people, and excellent processes are what it takes to make business success look cheap.  It is the same reason why wealth will always be the man's companion wherever he goes.

Whenever you see an individual who consistently achieves phenomenal business success in different circumstances and locations, you will find someone who has an unusual understanding of three vital things in business: people, processes, and products. 

People 
Business success is 20% product knowledge and 80% people knowledge. People's knowledge refers to your understanding of the people in your space. Understanding what they want, why they want it, how they want it, and how to make them want more. It’s about developing the ability to identify stakeholders' preferences, pain points, and motivation and developing the appropriate responses. The stakeholders include employees, customers, investors, and themselves. 

Process 
Business process is the way a particular business does its things.  It ensures that the business delivers on the customer’s expectations while operating at optimal efficiency. Successful entrepreneurs use structured business processes to keep their operations organized, and consistent across teams, enabling them to reach their goals. A business process is an activity or set of activities that accomplish a specific organizational goal. Business processes are specific and produce consistent outcomes.

Products 
 Best-selling products are products that resonate with the target customers. The difference is in the use of insights, instinct, and foresight in manufacturing. Developing your ability to imagine the future and meshing it with hard-core current realities to develop products that have strong relevance to customers. Products the customers perceive as the best and most affordable solution to their needs and pain points are the most successful in the market. 
The business leader who would achieve exceptional brand and revenue growth is the one who is capable of capturing customers' needs and preferences to build the right products at the most competitive price and innovative way, and able to build a strong team equipped to successfully navigate the future demands of the market. 

 Finally, To consistently lead a business to success regardless of limitations, you must be able to build great products, develop new markets, and build strong, innovative, and resilient teams. If you can do this successfully and consistently, you will have entered into the realms of the prosperous clan. A set of people who can recreate business success regardless of place or circumstances.